How This Charity Increased Donations 28% Through Strategic IT Improvements

Non-profits face unique challenges balancing limited resources with growing technology needs. (Charity Digital Skills Report; NCVO Technology for Good Study 2023)

Here’s how one organisation transformed their approach:

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: A UK charity supporting vulnerable communities was struggling with donor engagement, volunteer management, and impact reporting with their limited IT resources.

𝗧𝗵𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Analysis revealed:

– Donation process requiring 7+ clicks to complete

– No integration between CRM, accounting, and impact reporting systems

– Volunteer onboarding taking 3+ weeks

– Limited visibility into programme effectiveness

𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: With minimal budget, they implemented:

– Streamlined donation pages optimised for mobile (75% of their traffic)

– Integrated CRM with accounting and impact reporting through simple APIs

– Developed automated volunteer onboarding workflow

– Created data visualisation dashboards for impact reporting

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

– 28% increase in online donations

– Administrative time reduced by 15 hours weekly

– Volunteer onboarding reduced to 3 days

– Improved impact reporting led to two major grant renewals

𝗤𝘂𝗶𝗰𝗸 𝗪𝗶𝗻 𝗧𝗶𝗽: Review your donation process from a mobile device and count the clicks. Every additional step reduces completion rates by 10-15%. Tools like Donorbox and GiveWP can create optimised donation experiences without major investment.

What technology challenges is your non-profit facing? Comment below for practical suggestions tailored to limited budgets.

#NonprofitTech #CharityDigital #SocialImpact #FundraisingTechnology #TechnologyStrategy #ITStrategy

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